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At the end of the Testing phase, when all problems have been fixed, the project can launch. However, this is not the end of the project. In many ways, it is only the beginning as the site will need to now be maintained with new content and interactions for as long as it is live. While minor additions can be added seemlessly, major ones will need to be added carefully and may require a new approach to be developed during a new design cycle (back to Concept + Planning). Many clients underestimate the budget, time, people, and energy needs of keeping their site updated constantly. Some websites don’t need a lot of updating, but those which have constant and continuous updating of data (such as an online news site or store) will need not only a sophisticated content management system, but the support people necessary to keep it running. Lastly, this is now the opportunity for the development team to reflect back on the development process and review what worked well, what didn’t, and why. Activity: Deliverables
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