Online Ventures: The vivid Approach
(Read our insights on how successful online ventures are created.)
vivid studios specializes in building online ventures -- new startups and strategic initiatives that are born on the Web. Online ventures serve their customers, prospects and suppliers exclusively via the Internet and build their brand through unique and rewarding customer experiences online.
vivid combines strategic consulting, design, and engineering expertise to shape our client's business vision into an effective Web strategy. We provide sound and innovative online solutions for commerce, community, and brand-building that bring online ventures to life -- on time, on budget, and on target!
Building an online venture involves more than just building a website: it requires building a business. The content and features of the site must be supported by a solid business proposition and financial model, a clearly-defined brand and marketing strategy, a scalable technology strategy, and a well-devised organizational infrastructure.
Our clients are venture founders; these mavericks, visionaries and upstarts are using the Internet to redefine the way business is done. vivid begins this long-term partnership by focusing on the market opportunity, informed by the business goals and expertise of the founders. Together, we evolve brand messages, feature sets and marketing metrics to serve the new business and it's growing staff roster. By supporting venture founders creatively -- whether it's advising on finance structure, actively recruiting for key roles or setting up content partnerships -- we demonstrate our commitment to the broad business success of online ventures.
This section details the development of a successful online venture.
Contents:
The Emergence
of Online Ventures
Defining the Online Venture
Requirements for Success
Components of Online Ventures:
- Marketing/Communications
- Commerce and Transaction Systems
- Communities
- Customer Service Centers
- Publishing Systems
- Intranets
- Events and Online Entertainment
- Extranets
Written by Nathan Shedroff, Tom Haan, and Anita Corona Fox. A
printer-friendly PDF version is also
available (you'll need the Acrobat Reader to view it).
